Tesla’s energy business has a long way to go for that prediction to come to fruition. “The energy business is collectively bigger than the automotive business.” “I think long-term, Tesla Energy will be roughly the same size as Tesla Automotive,” Musk said during an earnings call in July 2020. Tesla wants to be their one-stop shop for clean energy: an electric car in the driveway, a Solar Roof, and a home battery called a Powerwall to tie it all together. It wasn’t that common to see solar panels in Oakland, where the Pacific Ocean fog typically acts as a natural coolant and many dwellings don’t have air conditioning.īut the effects of climate change are becoming increasingly apparent, and homeowners are choosing to go solar for other reasons, too. In the San Francisco Bay area, solar was more common in the hotter, outlying suburbs where residents had high energy use thanks to larger houses, central air conditioning units and swimming pools. When I can walk past the project and see its progress every day, it makes Tesla’s foray into this business feel much more real - and nudges me to contemplate how the solar division might figure in Musk’s empire over the long haul.įor years, the rule of thumb was that the more electricity you used, the more it made sense to switch to solar power. Now someone in my neighborhood in Oakland, California, is getting a Tesla Solar Roof on their house. I’ve written several stories about the controversial acquisition, the shareholder lawsuit, the first customers to get the Solar Roof, and Musk’s fixation with the product and its rollout.
At the time, he was trying to sell investors on the idea of Tesla acquiring SolarCity, a company where he was chairman and his cousin was the chief executive officer. Tesla CEO Elon Musk first unveiled his concept for a Solar Roof in October 2016.
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